This is a question we’ve been asking ourselves at Karmarama. The home of Good Works . We will explore how memories are actually made – and the lessons for brands on how to stay memorable in the frictionless future. Sure, you can get your hands on a regular, credit card size Nando’s card. Karmarama create #GlobalPrideMakeover with shocking twist hosted by Gok Wan If either of these two things interest you, or you’d like to chat some more about any aspect of this report, please do get in contact. Through the diverse voices, including the online influencer Lewys, young people stand up and cut through the negativity with a consistently bold response of “No We Can”. read more. The deal sees Karmarama’s more than 250 employees transfer to Accenture Interactive, part of Accenture Digital, with key leadership remaining in place. About See All. As we’ll see it doesn’t have to be this way. Customer journey. Sign In. 200624 The figures have been weighted and are representative of all UK adults (aged 18+). read more. It’s time for utilities to create a holistic ESG strategy. window.wfLogHumanRan = true; It sounds like a utopian fantasy but with the right behaviour now, it could start to become a reality. }; Karmarama, part of Accenture Interactive, has again been listed in the Sunday Times 100 Best Companies to Work For, ranked 8th in the 2019 league, which was announced yesterday evening at the awards ceremony at Battersea Evolution. In its infancy, the internet was heralded as the answer to many of society’s problems. … 2,082 check-ins. ‘We don’t need cutesy characters when carrots taste this good’, the narrator sings, as a Kevin-lookalike is speared with a fork. Sites such as didtheyhelp.com and its leader board of companies’ positive and negative responses to this crisis, will serve as a lasting reminder. Dan Moran Managing Partner, Head of Product Management at Karmarama (Accenture Interactive) London, Greater London, United Kingdom Information Technology and Services The figures have been weighted and are representative of all GB adults (aged 18+). Claire Farrant, marketing director at Lidl GB, said: “Traditional Christmas advertising campaigns follow a very traditional formula of fantastical situations, stories and food – all of which are perfect for disruption. SUCHE NACH JOBS. Farringdon Place, 20 Farringdon Road. To find out more on this event please contact us, Nando’s encourages customers to claim the rewards which are rightfully theirs in interactive campaign by Karmarama Finding the fabric of Britain. Barmyrama? The tongue-in-cheek advert was directed by Matthijs Van Heijningen, who is well-known for his surrealist style, previously directing Samsung’s Ostrich campaign. Contact Karmarama on Messenger. U OK UK? Welcome to Karmarama, part of Accenture Interactive. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2020, coming in at 22nd place of all companies in the UK. read more. “Good karma this way” – the entrance to Karmarama in London, “Acquiring a creative agency in London, where some of the world’s most iconic creative work is produced, will help us reshape how brands imagine, create, and deliver customer experiences,” said Brian Whipple, head of Accenture Interactive. Perhaps this relentless focus on the c-word has lost sight of what’s behind it – a human. The new ad campaign, created by Karmarama, draws on customer research and data insight, using qualitative and quantitative analysis to reveal how we’ve never lived in more confused times. at: http://panelpicker.sxsw.com/vote/101861, WFA and Karmarama Putting People First: 10 Years of Learnings from Project Reconnect The work was most recently awarded at Cannes Lions, APG for creative strategy, Masters of Marketing, and the Drum DADI Awards amongst others. This will navigate you to Accenture.com Sign In page. This is where things can start to go wrong in the communication and marketing industries. Known as ‘Rewardingly hard to win’, the DMAs recognise marketing excellence across the three pillars of creativity, strategy and data-driven results. Work by Droga5, an Accenture Interactive Agency. It is one of the most … And humans need to feel that something is worth buying or interacting with. We are the fastest gro... See more. We are the fastest gro... See More. Or as Karmarama calls it – Connected Creativity. 5,029 people follow this. wfscr.type = 'text/javascript'; The home of Good Works . The disruptive, copy-led campaign heroes the immediacy of the service which puts the power in patients’ hands. ao.com will sort it.’. Sam Day, Chief Marketing Officer at Confused.com, said of the new campaign ““We already know that our ‘Don’t Be Confused. Executive Chairman – Karmarama, part of Accenture Interactive. Interactive; Technology; Operations; In the U.S. About Accenture in the U.S. There’s a famous saying that if a person spoke to you in the way advertising does, you’d punch them in the face. As part of the challenge, Zahra, Vicki and Demi were fundraising for the agency’s charity of the year Shelter from the Storm. For instance, Karmarama (part of Accenture Interactive) reports a rise in negative commentary on Twitter around UK energy bills during the recent COVID-19 lockdown, with “cash” mentioned three times more than normal in relation to energy utilities, and “bills” twice as often. About See All. This is reflected in its Rugby World Cup sponsorship creative, which brings clarity to the unspoken principles of rugby. read more. SVP Marketing – S-Group. read more, Sid McGrath, Chief Strategy Officer, Karmarama. Cecilia Steenberg Forsberg. This simple move can open up a completely new way of communicating. This tokenism extends to brands’ activity during Pride Month, which is a marquee moment for brands’ inclusivity campaigns in Britain. The concept of the campaign is to make an example the great lengths people could go to to get Nando’s rewards, in comparison to just using the rewards on the card in their pocket. We can share information around the world in seconds, collaborate without borders, and explore technologies that once seemed impossible. 4,689 people like this. Brands should remain considerate of the guidance and support they can provide during this time, creating meaningful engagement with their existing and prospective customers, both now and long-term. Welcome to Karmarama, part of Accenture Interactive. Contact: var removeEvent = function(evt, handler) { … The company is . We identified eight steps that companies could consider to make their brands more human and ultimately more successful. Through design, marketing, content and commerce. If, if, they’ve got it completely wrong and it happens much sooner, say next week, don’t panic. Through our partnership with Gay Times we continue to fight for a world where no one has to sacrifice their family, freedom, safety, or dignity because of who they are or who they love.”, William Connolly, Editor of Gay Times followed, “All Out is a global initiative devoted to the liberation of queer people no matter where in the world they live. Welcome to Karmarama, part of Accenture Interactive. She’s passionate about the work, cares deeply about her team and is a stone cold winner. Executive Chairman – Karmarama, part of Accenture Interactive John direction has guided many clients to build meaningful relationships with customers by construing new, exciting experiences. Unsurprisingly the answer, again, was yes. Advertising Agency. Karmarama have been awarded the Chair’s award for Gok’s Global Pride Makeover at this year’s Social Purpose Awards! }; “This is why we have moved away from broad cultural observations relating to Brexit and sustainability and developed our narrative around relatable everyday confusions that allow us to introduce some wry humour.”, Karmarama Launches Latest Campaign for Guide Dogs Karmarama, Part of Accenture Interactive. With more than two thirds (67%) stating they’d be more willing to spend with a brand that engaged with LGBTQ+ people, there is a clear opportunity for brands to tune in to the wants and needs of the community. The consumer base is more diverse and aware than ever, which means what was ‘good’ a number of years ago simply doesn’t cut it in 2020. We urgently need support crowdfunding so we can help train our volunteers in telefriending so they can continue to provide those small services, which make a big difference. About See all. Of those who answered, one in ten 18-24-year olds now identify as trans, a 400% increase on the generation above them.While LGBTQ+ perceptions in society are generally improving, stigma remains, as 72% of the LGBTQ+ community think that the way the LGBTQ+ people are presented in advertising is tokenistic.64% of the adults surveyed think it’s positive for the LGBTQ+ community to be visible in advertisements and therefore advertising has an important role and responsibility in challenging conventions and defining what is “normal”. Be Confused.com’ campaign resonates with people because it’s dramatically shifted our brand awareness dials. It’s true that technology is taking traditional roles away from humans, but it’s also shifting the way that brands function and the role they play in people’s lives. Following the release of the brand film in cinemas nationwide, a multimedia campaign will kick off including AV, Outdoor, Social, Digital, Search, Radio as well as PR and influencer initiatives that aim to build upon and explore in depth the issues facing young people today. An opportunity to put people at the very heart of the transformation, so they are not replaced by technology but enabled by it. Ben Bilboul, CEO, Karmarama & managing director, Accenture Interactive, reflects on 20 years of Karmarama. Since joining Karmarama five years ago as an Operations Assistant before moving into HR,  Luke has spearheaded several employee initiatives such as setting up front line emotional council for all colleagues and Karmarama’s in house mindfulness offering – “Calmarama”. To add to the challenge, marketers are well aware of the lasting impact their brand’s response will have, with consumers cognisant of the brands they rated, and those they didn’t, during this time. It may seem a daunting task, but, when the new world on offer is one defined by enriched customer relationships and all that brings with it, it’s worth the extra effort. The Rickshaw challenge involves teams racing TukTuk’s against the clock to a daily destination. #sb_instagram .sb_instagram_header h3.sbi_no_bio { Only two thirds (65%) of LGBTQ+ people in Britain currently feel that representation of the community in adverts is positive, inspirational and pushes boundaries – a significant (9%) drop from the three quarters (74%) of those that felt this way in 2019. We couldn’t be happier to have her as a leader at Karmarama.”, Confused.com calls out 2019 as the most confusing year yet in new ad campaign Our findings pointed to committed service and human purpose as the biggest drivers of increased spend – encouraging 32% and 31% increases respectively. That’s because ultimately we’re all in the people game. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Since joining Karmarama eight years ago, Charlotte has worked across a number of accounts including Just Eat, The British Army and the BBC. +44 7810 815344. float: none !important; Brands should, therefore, empower their customers to ‘do it themselves’, allowing them to recreate their own experiences at home. Karmarama, part of Accenture Interactive, today unveils its latest recruitment campaign for the British Army – Army Confidence Lasts a Lifetime. In terms of what’s happening next, we’re busy working on two things: a Karmic Index which will allow us to understand the HX performance of brands in relation to their competitors and their category average; and a series of workshops that can help brands improve their experience around each one of the 8 steps. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2019. We are the fastest gro... See More. We hope that the work we are focusing on helps establish Karmarama as one of the most progressively inclusive agencies to work at.”, Ben Bilboul, Chief Executive Officer at Karmarama said “It is hugely important to Karmarama to be an inclusive and diverse place to work for any and all people. The newly created role will be critical in ensuring that all employees at Karmarama have access to meaningful work, a compassionate and inclusive working culture as well as learning and career opportunities to help them grow and do good work. Get Directions +44 20 3301 2085 . Karmarama was founded in 2000 and received backing from Phoenix Equity Partners in 2011. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2020. www.karmarama.com. For example, supermarkets scored well on human purpose because of things like affordability, while sports brands did well on continuous innovation, coming across to people as fearless and inspirational. And, of course, ‘the customer experience’, any self-respecting company’s number one priority. It is the foundation upon which every other aspect of the experience is formed and allows the brand to be seen as genuinely helpful and necessary. The 60-second animation opens over a snow-draped town before zooming in on a house, where a girl is leaving a mince pie on the windowsill for her robin redbreast pal – while a female vocalist sings a cutesy song about friendship. The visually arresting idents feature a mix of Japanese cultural concepts, idioms and philosophies interpreted in the context of the game of rugby, giving a new perspective on elements of the sport, for example ‘Wa’, ‘Nintai’, and ‘Danshari’. Top marks on TripAdvisor or a vitriolic tweet. We live in confusing times, but people don’t want to be confused. Brands, therefore, need to ditch the mindset that consumerism is solely individualistic. read more. if (window.wfLogHumanRan) { return; } removeEvent(evts[i], logHuman); Two scores stood out for us in particular: 1. read more. read more. University of Hohenheim. By blending profits with purpose, it’s possible to give people another reason to buy – aligning to what they believe in or giving something back to society to create goodwill. ‘Brand Nirvana: Closing the Human Experience Gap’ A three-pronged campaign was devised, featuring a series of interviews with Dazed 100’s digital fashion collective, DIGI-GXL; a short film exploring diversity in gaming with London Gaymers; and a three-part documentary series, called 404 Not Found. In the TV campaign execution directed by Tom Kuntz, actor Timothy Murphy finds himself at the wheel of his Blue Mercedes, stuck behind a lorry piled high with an assortment of 2019’s most confusing subject matter, but is able to navigate his way past the confusion to the clear road ahead – with the rallying cry that ‘We can get past the confusion’. As of May 2017, Karmarama works with clients including Iceland, Confused.com, Honda, Just Eat and Unilever. The new opportunity for brands is to deliver a greater sense of purpose within the heart of the experience itself. Directed by Finn Keenan of Riff Raff, the film is driven by the energy, playfulness and empowerment of young people, showing a cross section of teenagers and the societal and internal ‘No’s’ they face in the UK right now. Currently available in London weekend clients including Iceland, confused.com, Honda, just Eat and.... 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